Answer a few quick questions and see your estimated monthly premium instantly - up to $1M in coverage.
Who We Work With
From term life and mortgage protection to whole life and IULs - we shop every carrier to find the right policy at the right price for you.


















Brannon will review your info and reach out within 24 hours. Watch for his call or email!
Your information is secure and never shared with third parties.
Life insurance is one of the most important financial decisions you will make — and one of the most misunderstood. At The East Agency, Brannon East works with 18 top-rated life insurance carriers to find the right policy for Georgia families at every stage of life, from young families just starting out to retirees planning their legacy.
Term life insurance provides a death benefit for a specific period — typically 10, 20, or 30 years — at the lowest possible premium. It is ideal for income replacement during your working years or to cover a mortgage. Permanent life insurance (whole life, universal life, or indexed universal life) builds cash value over time and provides lifelong protection. The right choice depends on your age, health, budget, and long-term goals.
A common starting point is 10–12 times your annual income, but the right amount depends on your debts, number of dependents, income replacement needs, and any existing coverage through your employer. Brannon will walk you through a needs analysis before recommending a policy.
Brannon works with 18 life insurance carriers including Mutual of Omaha, Protective, North American, Pacific Life, and more. Different carriers price risk differently — especially for health conditions, tobacco use, and age — which means shopping the market can make a significant difference in your premium.
Life Insurance Partner
The East Agency partners with Sovereign Life Group for life insurance strategies that go beyond a standard term policy. Led by Joseph McDermott, their team works with 20+ A-rated carriers across 27 states and focuses on the kind of coverage most agents never bring up — Indexed Universal Life (IUL) that builds tax-advantaged cash value over time, mortgage protection that pays off your home if something happens to you, annuities that create guaranteed income you cannot outlive, and final expense policies that keep that burden off your family. When a client’s situation calls for that level of depth, Sovereign Life Group is who Brannon calls.
A common starting point is 10 to 12 times your annual income, but the right amount depends on your debts, dependents, mortgage balance, and income replacement goals. Brannon will walk you through a simple needs analysis at no charge.
Term life covers you for a set period, such as 10, 20, or 30 years, and pays a death benefit if you pass during that term. It is affordable and straightforward. Whole life covers you permanently and builds cash value over time. The right choice depends on your goals and budget.
Often yes. Many carriers cover people with managed conditions like diabetes or high blood pressure. Rates vary by carrier and condition. As an independent agent, Brannon shops multiple carriers to find the best fit for your health profile.
A healthy 35-year-old can often get a ,000 20-year term policy for to per month. Rates rise with age and health conditions, which is why locking in coverage sooner almost always saves money.